Analysing usage data and optimising treatment choice with Mayden

We have enjoyed working with the SAMBa CDT through various initiatives over the last few years and building our collaborative research portfolio. For a small company like ours, this research is vital in delivering our vision to create digital technologies that change what’s possible for clinicians and patients.”

Chris Eldridge
Director of Operations, Mayden


Mayden was founded in 2000 and provides an electronic patient management system, called iaptus, to two thirds of the NHS England’s primary care mental health service called “NHS Talking Therapies”. Working closely with their customers, Mayden has established a trusted reputation for innovation and a track record for developing tools to improve and streamline patient care, and now hold records for well over 5 million patients (with over 1 million new referrals being added each year).

In January 2023, Mayden participated in their first SAMBa Integrative Think Tank (ITT), working with groups of postgraduate researchers and academic staff to explore challenges including the analysis of usage data and optimisation of treatment choice.

Collaborative work followed the ITT, which resulted in the submission of a joint proposal for an EPSRC AI for health funding call, this five-year collaboration has now been funded, see: AI for Collective Intelligence hub.  Additionally, SAMBa PhD student Adeeb Mahmood has chosen to pursue a research project co-developed, co-supervised and supported by Mayden developing new machine learning techniques to be applied to iaptus data. Adeeb’s supervisory team will bring together expertise from Mayden and the Departments of Mathematical Sciences and Computer Science.

Partner case studies

Analysing risk with DNV GL

"We are working with SAMBa to develop new tools for managing risk by combining deterministic and probabilistic methods."

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Flying high with Rolls-Royce

"We found participating in the ITT to be an unique and engaging environment for exchanging ideas and it was also good fun. Above all it produced some truly innovative thinking."

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Flood and coastal risk management with the Environment Agency

“Alongside the specific potential benefits to applied flood and coastal risk management, I have seen first-hand that the SAMBa CDT produces high calibre doctoral graduates with excellent skills in problem formulation and collaborative problem solving...”

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Flying high with GKN and Airbus

"Working with SAMBa students to relay how our industry understands the daily challenges in aerospace design and manufacture and for them to translate them into statistical/mathematical models and methods was a refreshing and rewarding concept."

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Networking with BT Group

“We have a great track record of successful collaboration with SAMBa, as we share a common aim – applying the latest thinking in mathematics and statistics to solve real-world problems."

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Formulating data-driven understanding for health treatments with Novartis

There were a couple of ongoing personal research collaborations with Novartis in the Department of Mathematical Sciences that were brought together to develop a set of challenges for Novartis’s participation in ITT12. These consisted of questions exploring modelling and data integration in pharmacokinetics models, and finding effective routes to drug development for liver disease.

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Automated Image Recognition: Precision Medicine in Psoriatic Arthritis

"The students at SAMBa were engaging and motivated, above all interested in solving real world problems with their skills. As a result of SAMBa we have taken huge strides forward in a new technique in the assessment of arthritis related to psoriasis and the effect of treatment.

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Internationalising the ITT model

"The collaboration between SAMBa, UNAM and CIMAT has strengthened us in tools and techniques to visualize new perspectives of development and collaboration with a focus on generating value for other institutions."

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